AI can generate code. That’s not the hard part anymore.
The hard part is turning code into software — something you can trust, maintain, and run for years. Something that handles your data safely, stays secure, and doesn’t crumble the moment requirements change.
Right now, if you’re a domain expert with an idea, your options aren’t great:
- Hire developers. Expensive, slow, and you lose control of your own vision.
- Use a no-code tool. Limited, vendor-locked, and eventually you hit a wall.
- Prompt an LLM. You get a prototype that breaks next week.
There’s a gap between generating code and having real software. Improv fills it.
The idea
Improv Software is a platform where domain experts build real, production-grade software through iterative discovery. You start with a seed — a rough idea, a description of what you need — and the software takes shape as you discover your actual requirements.
No big upfront design. No weeks of specification. You describe what you want, and the platform handles the craft: architecture, testing, security, compliance. You focus on what, the platform handles how.
Like improv theater, the magic comes from structure plus spontaneity. You improvise; the platform provides the craft.
What makes it different
Real software, not a prototype. The output is maintainable, tested, properly structured code. Not a throwaway script — software you can rely on for years.
Safe by default. Security, GDPR, and best practices are built in from the start, applied automatically based on what you’re building. Some safeguards are non-negotiable. Others are recommended based on context.
Grow, don’t plan. Your software evolves with your understanding of the problem. Start small, learn, iterate. The platform keeps the code healthy as it grows.
Why we’re building this
We believe the people who understand a problem best should be able to build the software that solves it. Not by becoming programmers, but by working with a platform that brings the engineering discipline they shouldn’t have to think about.
This is the beginning. We’ll be sharing more about how we’re building Improv, the technical decisions we’re making, and the thinking behind them.
If this resonates, get in touch.